Category: Technology

AppTweak Raises $22 Million in Series B Funding to Grow App Store Optimization (ASO) Platform Worldwide

Bengaluru, Karnataka [India]: AppTweak, pioneer and leading App Store Optimization (ASO) platform driven by data science and trusted by the largest apps and games, announced today a $22 million investment in Series B funding from early investor Media Group Rossel.

Rossel is a leading media group with its main activities based in Belgium and France. As the owner of 70 brands and with a workforce of over 3,000 employees, this investment is aligned with the group’s strategic vision of digitization.

AppTweak intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services.

Launched in 2014, the Brussels-headquartered company was one of the first to provide app developers and game publishers with actionable insights to increase their visibility and downloads in the app stores. Previously backed by a total of $1 million in seed funding, AppTweak has been profitable since 2017 and has seen rapid growth ever since.

AppTweak’s platform rolled out 50 new features last year alone. The company’s agile product development, top-notch technology, and highly personalized customer service have led to revenue growth of 957% over the last four years.

The company, which employs 50 people across four continents, counts more than 1,500 active customers from all verticals in over 70 countries. To date, it has already provided its Enterprise clients with over 400 keyword audits and recommendations through in-house managed services.

 “The track record of AppTweak is impressive. We are convinced that this investment will allow AppTweak to become a worldwide organization, and develop the best ASO tool for apps and games.“ Bernard Marchant, CEO of Rossel.

 “Today marks a big milestone for AppTweak. We are ready to accelerate growth worldwide and expand our services. With offices in Brussels, San Francisco, Tokyo, and Bengaluru, we aim to open at least two or three new locations this year and plan to build a global presence in the next three years. We are very excited to take this journey with Rossel who has supported us since the early stages.” Olivier Verdin, co-founder, and CEO of AppTweak.

AppTweak is the leading ASO tool driven by data science. AppTweak empowers +1,500 mobile leaders – such as Amazon, Jam City, Yelp, and Adobe – to grow their apps and games with actionable insights in a simple interface. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence.

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Wecript, next-generation private & safe search engine, India’s answer to global tech giants.

New Delhi [India]: What’s the one thing that you crave for? For some people, it’s financial freedom and for some, it’s freedom in a relationship. At the end of the day, you need your space, freedom, and control over your life. Privacy and control over your personal life matter the most. Not only in your real life but also in social life. But do you think in 2021, that you are having your privacy and freedom in your social life and personal life? Aren’t you giving the control to access your private information by accepting cookies and other personal information permissions in search engines? This is a serious question and India needs a strong answer, not just India but globally.

The answer to the above question is the privacy policies of various search engines. Every search engine has its privacy policy but still, your data is being tracked and monitored. Do you think it’s the right thing to do? No, it’s not. Search engines and websites shouldn’t save or share any personal information. Wecript is one such search engine developed by an Indian startup company sKarn RoboticS to protect your personal data and make your life personal safe and secure.

Initiated under the Atma Nirbhar Program started by PM Modi, developed by an Indian startup company sKarn RoboticS, Wecript has users throughout the world it’s not limited to India only. According to few sources, it is clear that Wecript is attracting a lot of investors. sKarn RoboticS has taken this initiative intending to build a search engine that prioritizes its users’ privacy. The most significant difference between other technology companies and sKarn RoboticS is that they care about your personal life, they take data privacy as their responsibility.

The private download manager is the most exciting feature of the Wecript search engine in their next level in-house browser. Wecript doesn’t compromise when it comes to your personal information. While using Wecript one doesn’t need to worry about the search history or the data leakage. Wecript browser comes with an app lock feature that is highly safe to use. The other features of Wecript browse are reader mode QR scan and many more.

According to sKarn Robotics and Wecript Founder, The Karn has a strategy of Data privacy and security that is required in today’s internet world, Wecript and its products line can make India global leader in terms of technology and privacy that is required in every country around the world. they are not just limited to search engines, they are on the verge of building a tech products ecosystem with help of the latest AI and technology to protect people’s online privacy.

As a startup they are not just working on technology according to sources they are taking women empowerment to the next level and are planning to diversify their options by assigning all higher authorities to women, If you support “Make In India and Digital India”, an initiative by PM Narendra Modi, It is time to support tech startups like The sKarn Robotics, Wecript is an excellent move towards Atmanirbhar Bharat.

Social media is both a threat and a boon for society. To make the internet a better place, search engines like Wecript with advanced private policies and features are introduced to the world. Wecript is a safe search engine and the best online place to search and browse and with all the above-level features there’s no point of data leakage. Being the first Indian startup to present a highly-secured search engine, Wecript is gradually increasing its users online and is also providing its services efficiently.

To know much about Wecript and surf the web securely, visit the website:

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One app for seamless and contact less air travel

Flyzy collaborates with Travel Food Services, providing seamless passenger services at major Airports in India

New Delhi, [India]: Claiming to be the first of its kind dedicated aviation modern technology solution, tech startup founded by three young Indian Tech Geeks, Flyzy app is a one stop solution for frequent flyers as well as newbies.

Making use of the Artificial Intelligence, Flyzy aims to revolutionize the travel module to be free of hurdle for any passenger, and is currently operational at six major Airports in India. Since the inception of the pandemic, which has triggered a sense of extra hygiene and safety parameters, especially among the Indian population, Flyzy’s adaptation comes as a touchless transaction towards a technology fueled product among frequent travelers.

This seems like good news for frequent travelers in India, especially in the times when safety and personalized experiences are high in demand. Flyzy is a travel-tech startup co-founded by Deepak Meena, Hansraj Patel, and Arjit Singh IIT Guwahati students. It aims to optimize the travel sector via its unique hi-tech AI-enabled solutions and make travel contactless, safer, and simpler.

Passengers flying in and out of the six airports namely, Delhi, Mumbai, Goa, Kolkata, Bengaluru and Chennai are at an added advantage to avail a host of customer-friendly and comfort-oriented services offered by Flyzy app. Having a plethora of benefits, the travel tech app assists the passengers to sync with retailers, service providers, and all stakeholders facilitating their travel, at their fingertips.

Flying is all about making good use of technology and co-operation from the best in the industry so that passengers can experience simpler and better journeys. We have partnered with various global airlines and airport authorities in order to upgrade the travel operations and enhance the sales and non-aeronautical revenues, making a passenger friendly travel. And I am glad to announce that we are now officially available at six airports in India: Delhi, Mumbai, Bangalore, Chennai, Kolkata, and Goa across all 250+ F&B outlets and ten lounges of TFS” said Arjit Singh, Chief Business Officer, Flyzy

Being a contributor in accelerating the growth, Flyzy could be the uplifting of travel restrictions across and the upbeat atmosphere in the travel industry given the vaccination drive that is already in process in India.

We have always been early adopters when it comes to technology, be it creating award-winning and patented in-house technology products or tying up with innovating tech solutions such as Flyzy. Our end motto is to create the best-in-class traveller’s experience and Flyzy makes it tech-enabled and easier for the end-user.” Said Gaurav Dewan, COO and Business Head, Travel Food Services, India

Recognized under PM Narendra Modi’s campaign Startup India, Flyzy has been a passenger friendly campaign to many. Making a seamless and contactless experience for the passengers, without the need to waste time spending standing in long queues.

“I am a regular business traveler, and since the pandemic, the imposed restrictions have definitely affected my work flow. After getting across the Flyzy app, I have been in an ease to fly. During the primary stages of the upliftment of travel restrictions, I came across this passenger who was making use of this app and was completely hassle free throughout his travel (as we were on the same flight). On approaching he told about Flyzy and its benefits” said one of the frequent flyers.

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HyperX Holds Brand’s First Customer Appreciation Promotion: HyperX Loot Drop

Price Is Dropping in Limited Time for Fans and Gamers Looking for Better Gaming Experience

Mumbai, Maharashtra [India] : Appreciate the love and support from fans and consumers around the world, HyperX, a leading gaming peripheral brand, today announced its first global fan appreciation promotion– HyperX Loot Drop, offering great discounts up to 47% on award-winning HyperX productsfor gamers who want to refresh their setups to enhance gaming experience.

Starting from 12 AM March 16, prices of selected HyperX products will be dropping for24 hours. Just like the loots dropping ingames, the discounted products will be provided in limited quantity, so grab it while you can or it would be taken away! For more information,please visit HyperX official websiteand brand store on Amazon.

About HyperX

For 18 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components.

For more information, you can also visit:

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#30DaysAtHomeChallenge by JioFiber is what India needs!

The 30DaysAtHomeChallenge by JioFiber as a movement comes at a time of pressing priority for us to stay at home.

Mumbai,  Maharashtra  [India] :  With COVID-19 cases on the rise again, it is essential for everyone to stay at home. Staying at home & following precaution has been noticed to not being followed by the masses in spite of the surge in the virus cases. Consumers on Twitter spoke about how JioFiber was making them stay at home an easy experience for them.

On further analysis, it is understood that JioFiber found this to be the spark to initiate their movement that is pushing citizens to stay at home for 30 days! Simply by pushing people to be home for 30 days wouldn’t be easy, thus JioFiber launched ‘The 30 Days at Home Challenge’ being aimed at netizens who will showcase how they can spend their time at home. This movement focuses on how an individual can create a social impact & safeguard them and the society with being at home for 30 days.

It was observed to be a common practice to consider staying at home a boring experience but the ‘30 Days At Home Challenge’ by JioFiber pushes people to get creative & participate with their most innovative entries of staying at home. For the challenge, people have to share their entries on Instagram of how they are making the most of the time at home with friends, family, education, fitness & other activities stimulating their creative side. The initiative helps spread the larger cause of staying at home by having 5 more people join the challenge for every activity posted. All in all, this effort from JioFiber & enabling challenges is creating a movement that is making the society we live in a safer place.

Ranging from learning artistry, staying fit, seeking blessings from the divine to making remote working & learning fun, it can be seen that the internet stimulates creativity & innovative living.

The challenge continues to receive interesting participation and can be considered a great way to encourage flattening the curve. The movement focuses on an essential cause that needs larger participation from remote parts of the country. This trend is initiated by JioFiber, which has been providing access to unlimited entertainment with 13 OTT applications and high-speed internet on a 30-day free trial to its users by urging them to stay at home. Isn’t this enough reason for everyone to experience the power of the internet while living in the comfort of one’s home & keeping one safe from the threat of the virus.

Below is a link to view one of the video that stood out as part of the on-going challenge

An artist who learned resin art :


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XERTZ launched Duraflex B-10 wireless earphones in India with flexible band and silicone case at an exciting price of Rs.799

Ahmedabad, Gujarat [Iindia] : As the fastest growing economy today, India is home to a fifth of the world’s youth. Half of its population of 1.3 billion is below the age of 25, and a quarter is below the age of 14 who always need something new and different. Looking at the market search XERTZ, An England-based startup brand backed by an Indian technology firm Shree Samiri Technologies recently introduced their new wireless in-ear earphone in India with a flexible neckband style.

XERTZ is already offering unique high-quality products in various categories like wired & wireless earphones, wearable, smart audio eyewear, etc. To deliver durable products having innovative approach for music lovers not only in India but also in major cities worldwide Company make smart gadgets, innovative devices, novel electronic tools that help users to enjoy a more comfortable and pleasant experience.

XERTZ Duraflex B-10 comes with a very lightweight and pocket-friendly design. Its metal finished earbuds have a “slanted ear canal” for a comfortable stay in your ears clubbed with its removable ear fins it can offer a better fit whenever needed during outdoor usage or such activities. With help of its 10mm powerful driver and Bluetooth 5.0, it can offer great audio performance. It supports dual pairing and there is a built-in microphone for voice calls as well as a voice assistant.

This wireless flexible neckband style in-ear earphone can be purchased via Amazon India,

Or companies own web store

Talking about the newly introduced product: Mr. Deep Vyas (Co-Founder, Shree Samiri Technologies) added that, the neckband is a Bluetooth headset that comes with a strip of cable around the neck. The major benefit of a Neckband is the earbuds are hanging around your neck closer to your ears, which means you won’t have to dig into your bag or your pockets when you want to listen to songs or take a phone call. There are plenty of varieties of neckband style wireless earphones in the Indian market; some are bigger and bulky to carry in a pocket. At XERTZ we always look for ways to make products more comfortable in everyday usage.

Our Duraflex B-10 is the result of our efforts to bring the most balanced product in its segment which can offer quality performance in terms of audio and battery without compromising on comfort and portability. Thus Draflex B-10 is lightweight, flexible, and durable which comes with ear fins, collar clip, as well as premium silicone, carry case.

At XERTZ we believe that everyone around us is exploring many new things every day in their life, and one common desire of everyone around us is “exploring serenity”. Keeping this desire of everyone at heart, all XERTZ products are made with 3 key values “Style, Comfort, and Clarity”.



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Now Capture, Create and Connect with the new Kingston Workflow Station

Mumbai, Maharashtra [India]  : Taking a leap ahead in its credo of empowering users to manage and store data, Kingston Technology, a world leader of memory products and technology solutions, today announced the launch Kingston’s Workflow Station and Readers in India.Targeting the new age content creators and photographers, Kingston’s Workflow Station and Readers give users the freedom to create and customize a file offload setup that fits their needs allowing them to transfer video, photos, and audio from multiple sources at once really fast.

The new Kingston Workflow Station and Readers provide a flexible system to transfer video, photos, and audio from multiple sources at once. It supports USB 3.2 speeds which get you to your post-production process faster than ever. Now instead of wasting your valuable time just transmitting files, you can use it for creating compelling content. You can go from recording to post-production within a short time with the new Workflow Station. It enables you to expedite your post-production workflow and create a file offload setup that fits your needs.

The Workflow Station Dock is customizable so you can use only the USB miniHub, SD readers, or microSD readers that your shoot requires. Whether you’re on a 4K/8K multi-cam shoot with portable audio recorders for each host, or filming B-Roll with drones and GoPros, you can connect up to four readers for eight memory cards to the dock simultaneously and transfer footage quickly. For added flexibility, the card readers can be used on-the-go. When you need to shoot on location simply drop the hub or readers you need into your bag and connect them to your laptop using the included USB-C®1 cable.

Commenting on the launch, Mr. Tejashwar Singh, India Sales Head, Kingston Technology said “Content creators and photographers today are always on the move; hence their pertinent need is to have faster and flexible ways to capture, manage and preserve their data.  In tune with this requirement, we at Kingston, have always endeavored to come up with products which are compact, portable, faster and provides an unparalleled experience. Our new Kingston Workflow Station products come with incredible USB 3.2 speeds, which together with Kingston’s high-performance memory cards and USB flash drives get the new age content creators through the post-production process faster than ever. So, whether shooting on location or working back at your desk- ‘Kingston Is With You’.”

  • Offload Files Quicker — Now transfer video, photos, and audio from multiple sources with a single click at a lightning speed. If you are a content creator or a wedding photographer, now transferring videos and photos is simpler than you ever thought. Supporting UHS-II microSD cards, backward-compatible with UHS-I microSD cards, it is perfect to build your best setup.
  • Flexible Workflow System — Whether you are a professional photographer or an adventure seeker using your GoPro, you can use only the hub and readers that fit your setup. It comes with four hubs providing you with the power to choose the setup which is perfect for your requirements
  • Portable Versatility — The compact and lightweightdesign adds up to the flexibility,and you can use the card readers on-the-go via their included USB-C® cables. Now you don’t need to bother about carrying the bulky devices to transfer your data instantaneously on the move. For shooting on the location, simply carry the hub or readers you need and connect them to your laptop using the included USB-C® cable.
  • Incredible Performance — For those of you, who are looking for much faster post-production and editing, the new Kingston Workflow Station products support USB 3.2 Gen 2 speeds which get you to editing quicker than you ever could imagine.

The new Kingston Workflow Station is now available on TataCliq and at compelling discounts.

ProductMRPLaunch Price
Kingston Workflow Station USB 3.2 Gen 2/USB 3.2 Gen 1 Dock & Mini Hub


INR 25,000/-INR 12,800/- – 13,600/-


Kingston Workflow SD USB 3.2 Gen 1 Card ReaderINR 6,800/-INR 3,300/- – 3,600/-


Kingston Workflow microSD USB 3.2 Gen 1 Card ReaderINR 6,800/-INR 3,300/- – 3,600/-


For more information visit

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Register on FairTok; create short videos, and win cash prizes showing your talent worldwide.

Palakkad, Kerala [India] : The short music video app FairTok is, soon, opening up competition for anyone with a talent to showcase through short videos. The app makes creating and sharing personalised music videos on social networks, easy and fun.

Storytelling is fundamental to human nature. From cave paintings to memes in social networks would prove this fact. And the latest craze in self-expression is short videos, popularised by TikTok in India. Some reports claim that Indians spent over 160 billion minutes on short videos in June 2020 alone! Aspirations of millennials and generation Z population to showcase their creative talent to the world is fueling the trend to reach newer heights. Made in India short video app, FairTok is perfectly-poised to ride this growth story with its innovative use of technologies.

Available in multiple Indian languages, FairTok is an android app for creating and sharing short-form video content. Its clean and straightforward UI makes creating music videos a rich and effortless experience. Anyone with a creative talent can leverage FairTok features and quickly produce high-quality personalised music videos. It offers a range of default and customised features. The FairTok list of innovative advantages includes Duet Feature, Custom recording speed, endless filters and editing options. Since its launch in 2020, the app utilises blockchain and AI technologies for better video sharing experience.

“Short-form video content in India is evolving. The last couple of years have shown unprecedented growth, and the best time is yet to come. We want to offer creators the best quality creative freedom along with branding and monetisation opportunities.” – Mr. Sreejith,

Soon, FairTok is going to launch a talent competition on its platform. Anyone with a flair for performance can register and create short videos using the app. Viewers worldwide will be able to judge, like videos and give points. The creators winning the highest points will get weekly cash prizes.

FairTok is already an established name in web and windows app development. It has clientele across the world, starting from Singapore, Malaysia to UAE and Italy. The CEO and CTO of the Company, Mr. Sreejith, has over years of experience developing and managing technical architecture for leading global IT companies. With its expanding social network and the innovative app, FairTok aspires to be the worldwide standard of short-form video content creation and sharing.

To know more and download, visit

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SBF HealthCare : Providing the Healing Touch

Once you choose hope, anything is possible- Christopher Reeve

New Delhi, [India] : It is often said that hope is the ability to see light despite all the darkness around and this could not be more relevant than in the context of cancer care. As most people are aware, cancer is a disease unlike any other and the road from diagnosis to treatment and cure can be an arduous one. A primary challenge here is the fact that every kind of cancer is different and hence there is no “one-size-fits-all” cure. Bringing in a beacon of hope in the light of this scenario is SBF Healthcare, an organization dedicated to providing excellent medical services and a pioneer in cancer related medical research.

Standard Treatments Cancer is a group of diseases that is characterized by unusual cell multiplication. It is a disease characterized by the development of abnormal cells that divide uncontrollably and have the ability to infiltrate and destroy normal body tissue. Statistics show that every year about 850,000 new cancer cases are diagnosed in India, of which more than 60% of the patients are in the prime of their life i.e. between the ages of 35 – 65 years. Cancer research that has been underway for more than 200 years has made tremendous progress in the recent years. The present standard options of treatment are surgery , chemotherapy and radiation therapy. It is key to note that each of them have a multitude of side effects that take a toll on the body leaving the immune system highly compromised. Hence for years now scientists all over the world have been researching and looking to devise a therapy bereft of side effects; one that will be a novel, safe and relatively less harsh way of treating cancer.

SPMF Therapy SBF Health Care brings to you SPMF therapy which is the world’s first scientifically proven, non-invasive treatment for cancer without side effects. The therapy uses the technology of Sequentially Programmed Magnetic Fields (SPMF) and has been pioneered and patented by WG CDR (Dr) V G Vasishta, a former professor and head at the institute of Aerospace Medicine, Indian Air Force. After conducting research on cancer cells for over 40 years, Dr. Vasishta has an immense understanding of these cells and the way they function. He has spearheaded the clinical trials which have shown remarkable results on cancer patients and helped improve their quality of life. “SPMF therapy is a non-surgical treatment mechanism that halts the progression of the disease without causing any pain or discomfort to the patient.

Studies have shown that magnetic fields at a certain frequency cause an antitumor effect while leaving the normal cells unaffected. “ SPMF Therapy has proven to be effective with localised cancers such as brain tumours, pancreatic cancer and prostate cancers to name a few” says Dr. Vasishta. Promising results The results have been encouraging and SBF Healthcare has treated over 10,000 cases with positive results for both arthritis and cancer using this therapy. “SPMF therapy is a focused form of treatment and we are actively looking to help improve the quality of life of our patients. More importantly there are no side effects on the body” adds Dr. Vasishta. With SPMF therapy, SBF Healthcare is making the right impact on cancer care and offering the much-needed hope to suffering patients . It is helping them stay positive which is ultimately the best medicine. About SBF Healthcare Founded in 2006, SBF Healthcare and Research Center (SHRC) Pvt. Ltd is the brainchild of Wing Commander (Dr) V. G. Vasishta (Retd.). After a successful career in the Indian Air Force, Dr. Vasishta has worked relentlessly towards making SBF one of the best healthcare centres in the country for Osteoarthritis and Cancer treatment.

Details and Contact: ● Address: 1st Floor, 25/7 Shree KoteAsirwad Towers, Doddanekundi, Outer ring road, bangalore 560037 ● Phone: +919900548375 ● Email: [email protected]  ● Website:

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HyperX Releases SoloCast USB Microphone

Mumbai, Maharashtra [India] : HyperX, the gaming division of Kingston Technology, today announced the release of HyperX SoloCastTM USB microphone for streamers and content creators.  SoloCast offers Plug N Play audio recording capability and a tap-to-mute feature that indicates the mute status when the red LED is flashing. Using a cardioid recording pattern, it provides a clear sound ideal for streamers, casters, students, and working from home.

SoloCast microphone offers an easy Plug N Play setup. It utilizes a cardioid polar pattern that is more sensitive to sound sources directly in front of the microphone, making it great for in-game voice chat, streaming voice audio, and audio recordings for content creation.

“We are excited to expand our USB microphone line with the addition of HyperX SoloCast,” said HyperX. “We are always looking for new ways to deliver an amazing user experience, expanding our USB microphone lineup with our new SoloCast brings a different option to streamers and content creators.”

The SoloCast small size and rotatable stand with adjustable tilt positions gives it the ability to fit in small or tight places, such as under a monitor. The included mount adapter fits both 3/8” and 5/8” thread sizes and is compatible with most stands and boom arms1.

The SoloCast microphone joins the HyperX microphone lineup with the QuadCast microphone.Both microphones are compatible with PC, PS4, and Mac® and works on major streaming platforms like Streamlabs OBS, OBS Studio, and XSplit and is certified by Discord and TeamSpeakTM.


The new HyperX SoloCast USB Microphone is now available for INR 5790/- on Amazon.

Amazon Product Page – Link

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