Spotify Strikes Deal to Turn Its Podcasts Into Movies & TV Shows
Spotify is making its approach to Hollywood. The corporate, recognized primarily as a music streaming service, has introduced that it has partnered with Chernin Leisure to show its unique podcasts into motion pictures and TV exhibits. Spotify has signed a first-look cope with the studio, with the 2 already collaborating to adapt The Clearing.
As introduced by Spotify, the corporate has entered right into a multiyear first-look cope with Chernin. The 2 are already working with Pineapple Avenue Medi to develop the true-crime podcast The Clearing, although no extra particulars have been revealed at the moment. Spotify Chief Content material and Promoting Enterprise Officer Daybreak Ostroff had this to say in an announcement.
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“At Spotify, we imagine that the extraordinary development of audio will proceed to draw the world’s nice creators and make podcasts a premier vacation spot for unique IP. As we proceed to increase our content material ambitions, we’re thrilled to collaborate with Peter Chernin, who, alongside along with his distinctive crew, are the right companions to assist us share these tales with audiences throughout mediums and world wide. Collectively, we are able to usher in a brand new period for podcasts as supply materials.”
Chernin has been behind profitable motion pictures like Ford vs. Ferrari and Hidden Figures, in addition to the hit present New Woman. Spotify, in the meantime, has been investing closely in unique podcasts, with the corporate lately turning into the unique house The Joe Rogan Expertise. The partnership will assist Spotify increase the scope of its footprint inside the media panorama. Chernin Leisure Chairman and CEO Peter Chernin had this to say.
“Audio is by far the fastest-growing medium within the leisure enterprise, and with over 250 originals and hundreds of hours of content material, Spotify has one of many largest libraries of unattached IP that exists on the planet as we speak, and that library is being added to day by day. This treasure trove of content material plus the acceleration of latest voices and tales supplies an infinite alternative to remodel these addictive tales and IP into content material for the display screen.”
Hollywood has, in recent times, relied closely on established IP in cooking up motion pictures and TV exhibits. The pondering is that any familiarity will give that content material an edge when competing in an more and more crowded market. As such, podcasts are a logical place to search for content material that may very well be developed for different mediums. They are often produced cheaply and might work as a testing floor of kinds. That makes Spotify’s wealthy library of greater than 250 unique podcasts enticing. Particularly since these exhibits include a built-in fanbase.
A number of main podcasts have already been become TV exhibits in recent times, with HBO adapting taking inspiration from Serial for The Case In opposition to Adnan Syed. Spotify additionally collaborated with Amazon Prime Video for an adaptation of Homecoming and are working with the corporate on adapting The Horror of Dolores Roach. Spotify’s The Two Princes can be being developed for HBO Max. This information involves us straight from Spotify.com.